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March 17, 2006
Xbox Live To Market Music
Good catch on the new Xbox 360Epic Records has teamed up with Microsoft to offer free, exclusive "artistic content" and hi-def music video downloads through Xbox Live, Microsoft's network service for the Xbox 360. One Epic artist will be featured each month over the next year in conjunction with "Game With Fame" sessions--where gamers get a chance to play against celebrities over Xbox Live--and promotional sweepstakes. Obviously a big push here towards making the Xbox 360 an all-purpose entertainment console and marketing vehicle. Ironically, Epic is a subsidiary of Sony BMG, so I suppose if Microsoft wins with this strategy, Sony (which makes the PS3 console) wins a teensy weensy bit too. Furthermore, Sony plans its own network service for the PS3, so it could just be testing the waters with Xbox Live before launching music in the Sony BMG family through its own game network.
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Posted on March 17, 2006 05:40 PM by xbox 3480.
Filed in Games! Games! Games! under xbox 360.
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